Create an emotional connection with your ideal customers by telling them a story. Stories engage the right side of the brain and release oxytocin which makes readers feel a connection to the storyteller. People love stories, especially those that resonate with them. Storytelling can increase human emotions, make them feel connected to the product, and encourage to take action.
Describe the situation when your customers really need what you provide – when your product or service is most meaningful to them. Consider the audience’s perspective when writing your story. Make sure it resonates with them.
Inject emotion into your copy by relating to the frustration they feel when dealing with the issues your offer solves. Describe how irritated, stressed, and overwhelmed they are with their current situation and how it affects their lives.
Your goal is to widen the gap between their current situation and the desired state. Show the transformation you provide. In order for your product to attract customers, you need to convince them that your product will truly solve their pains and create the transformation they desire.
You can use this banner to build trust and credibility or drive sales by creating a sense of urgency.
Consider including bonuses on your sales page. Adding bonuses to your main offer is one of the best ways to turn fence-sitters into fast buyers. Especially if you’re selling to cold traffic.
Some bonus ideas: eBooks, Video files, Checklists, Templates, Mini-courses, Access to special webinars and events, Access to a private community or forum, Quick start guides, Mini Tools, Coaching calls.
Provide a short, concise description of each bonus and explain how it can help your customers reach their goals. Highlight the benefits. Make sure each bonus has an attractive, benefit-focus name.
All of this for $9728
Here’s your chance to overcome objections and clarify your offer’s boundaries. In this section, you can address any hesitations that your potential clients might have. Here’s where you can get answers to those questions you have in your inbox.
What do they ask about after purchasing your product?
Here’s your chance to overcome objections and clarify your offer’s boundaries. In this section, you can address any hesitations that your potential clients might have.
Here’s your chance to overcome objections and clarify your offer’s boundaries. In this section, you can address any hesitations that your potential clients might have.
Here’s your chance to overcome objections and clarify your offer’s boundaries. In this section, you can address any hesitations that your potential clients might have.
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